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Contents: Fall 1992, Volume 12, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1992 12: 1-4. [PDF]  

Thomas L. Powers, John E. Swan, and Seung-Dong Lee

Journal of Macromarketing 1992 12: 5-15. [Abstract] [PDF] [References]  

Marta Ortiz-Buonafina

Journal of Macromarketing 1992 12: 16-27. [Abstract] [PDF] [References]  

Jack M. Cadeaux

Journal of Macromarketing 1992 12: 28-37. [Abstract] [PDF] [References]  

Keith B. Murray and Edward T. Popper

Journal of Macromarketing 1992 12: 38-54. [Abstract] [PDF] [References]  

Ronald Tininga

Journal of Macromarketing 1992 12: 55-62. [Abstract] [PDF] [References]  

Robert W. Nason

Journal of Macromarketing 1992 12: 63. [PDF]  

Mary Lou Roberts

Journal of Macromarketing 1992 12: 63-65. [PDF]  

Thomas A. Klein

Journal of Macromarketing 1992 12: 66-77. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.