Journal of Macromarketing

 

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Contents: Spring 1992, Volume 12, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1992 12: 1-3. [PDF]  

James M. Carman

Journal of Macromarketing 1992 12: 5-18. [Abstract] [PDF] [References]  

Steven W. Kopp, Lawrence W. Martin, and Daniel L. Wardlow

Journal of Macromarketing 1992 12: 19-28. [Abstract] [PDF] [References]  

Fred W. Morgan and Jeffrey J. Stoltman

Journal of Macromarketing 1992 12: 30-44. [Abstract] [PDF] [References]  

Paula Fitzgerald Bone and Robert J. Corey

Journal of Macromarketing 1992 12: 45-54. [Abstract] [PDF] [References]  

Brent G. Goff and Rajan Nataraajan

Journal of Macromarketing 1992 12: 55-73. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.