Journal of Macromarketing

 

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Contents: October 1991, Volume 11, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Donald F. Dixon and Roger A. Layton

Journal of Macromarketing 1991 11: 1-4. [PDF] [References]  

Donald F. Dixon

Journal of Macromarketing 1991 11: 5-18. [Abstract] [PDF] [References]  

Arthur Sybrandy, Stephen F. Pirog, and Ronald S. J. Tuninga

Journal of Macromarketing 1991 11: 19-26. [Abstract] [PDF] [References]  


Journal of Macromarketing 1991 11: 27-28. [PDF]  

Stephen F. Pirog, III

Journal of Macromarketing 1991 11: 29-41. [Abstract] [PDF] [References]  

Arthur Sybrandy and Ronald S. J. Tuninga

Journal of Macromarketing 1991 11: 42-55. [Abstract] [PDF] [References]  

Roger A. Layton

Journal of Macromarketing 1991 11: 56-71. [Abstract] [PDF] [References]  

William K. Meade and Robert W. Nason

Journal of Macromarketing 1991 11: 72-82. [Abstract] [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1991 11: 83. [Abstract] [PDF]  

Jean-Noel Kapferer and Jonathan E. Schroeder

Journal of Macromarketing 1991 11: 83-85. [PDF] [References]  

Robert W. Nason

Journal of Macromarketing 1991 11: 86-90. [Abstract] [PDF]  

Charles R. Taylor, Steven W. Kopp, Terence Nevett, and Stanley C. Hollander

Journal of Macromarketing 1991 11: 91-96. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.