Journal of Macromarketing

 

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Contents: Spring 1991, Volume 11, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.


Journal of Macromarketing 1991 11: 1-2. [PDF]  

Orose Leelanuithanit, Ralph Day, and Rockney Walters

Journal of Macromarketing 1991 11: 3-23. [Abstract] [PDF] [References]  

M. Joseph Sirgy, John T. Mentzer, Don R. Rahtz, and H. Lee Meadow

Journal of Macromarketing 1991 11: 24-39. [Abstract] [PDF] [References]  

Frank H. Alpert

Journal of Macromarketing 1991 11: 40-45. [Abstract] [PDF] [References]  

Robert A. Mittelstaedt and Robert E. Stassen

Journal of Macromarketing 1991 11: 46-56. [Abstract] [PDF] [References]  

Michael Levin

Journal of Macromarketing 1991 11: 57-65. [Abstract] [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1991 11: 66. [PDF]  

Terrence H. Witkowski

Journal of Macromarketing 1991 11: 66-68. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.