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Journal of Macromarketing
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Contents: Fall 1990, Volume 10, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.


Journal of Macromarketing 1990 10: 1-2. [PDF]  

George M. Zinkhan, Marilyn Y. Jones, Sarah Gardial, and Keith K. Cox

Journal of Macromarketing 1990 10: 3-17. [Abstract] [PDF] [References]  

Ian F. Wilkinson

Journal of Macromarketing 1990 10: 18-46. [Abstract] [PDF] [References]  

Marye Tharp and Linda M. Scott

Journal of Macromarketing 1990 10: 47-60. [Abstract] [PDF] [References]  

Janeen E. Olsen and Kent L. Granzin

Journal of Macromarketing 1990 10: 61-77. [Abstract] [PDF] [References]  

Mark Speece

Journal of Macromarketing 1990 10: 78-93. [Abstract] [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1990 10: 94. [PDF]  

Julia Sagebien

Journal of Macromarketing 1990 10: 94-99. [PDF] [References]  

A. H. Walle

Journal of Macromarketing 1990 10: 99-100. [PDF]  

Donald F. Dixon

Journal of Macromarketing 1990 10: 101-107. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.