Journal of Macromarketing

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents > > >

Sign In to gain access to subscriptions and/or personal tools. 		Receive this page by email each issue: [Sign up for eTOCs]

Contents: Spring 1990, Volume 10, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

[Search ALL Issues]

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1990 10: 2-3. [PDF]  

Anusorn Singhapakdi and Scott J. Vitell

Journal of Macromarketing 1990 10: 4-18. [Abstract] [PDF] [References]  

Oliver F. Williams and Patrick E. Murphy

Journal of Macromarketing 1990 10: 19-29. [Abstract] [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1990 10: 30. [PDF]  

Patrick E. Murphy

Journal of Macromarketing 1990 10: 30-36. [PDF] [References]  

Robert D. Tamilia

Journal of Macromarketing 1990 10: 36-38. [PDF]  

Jean L. Johnson

Journal of Macromarketing 1990 10: 38-40. [PDF]  

George Fisk

Journal of Macromarketing 1990 10: 41-42. [PDF]  


Journal of Macromarketing 1990 10: 43-71. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.