Journal of Macromarketing -- Table of Contents (October 1 1981, 1 [2])

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Contents: October 1 1981, Volume 1, No. 2 [Index by Author] Other Issues:

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: Volume I Dedication In Memory of Charles C. Slater
Journal of Macromarketing 1981 1: 2. [PDF]

George Fisk: In This Issue
Journal of Macromarketing 1981 1: 3. [PDF]

Robert W. Nason and Phillip D. White: The Visions of Charles C. Slater: Social Consequences of Marketing
Journal of Macromarketing 1981 1: 4-18. [Abstract] [PDF] [References]

D.F. Dixon: The Role of Marketing in Early Theories of Economic Development
Journal of Macromarketing 1981 1: 19-27. [Abstract] [PDF] [References]

G. David Hughes: Marketers' Potential Contribution to Regulatory Reform
Journal of Macromarketing 1981 1: 28-35. [Abstract] [PDF] [References]

Johan Arndt: The Political Economy of Marketing Systems: Reviving the Institutional Approach
Journal of Macromarketing 1981 1: 36-47. [Abstract] [PDF] [References]

Roger A. Layton: Trade Flows in Macromarketing Systems: Part II Transforming Input-Output Tables into Trade Flow Tables
Journal of Macromarketing 1981 1: 48-55. [Abstract] [PDF] [References]

R. Chaganti and Søren Heede: What Is Macromarketing: A Colloquium: Part II
Journal of Macromarketing 1981 1: 56. [PDF]

Rajeswararao Chaganti: Macromarketing: Elements of a Framework for Normative Evaluation
Journal of Macromarketing 1981 1: 56-60. [PDF]

Søren Heede: From Micromarketing to Macromarketing: Radical Social System Paradigms
Journal of Macromarketing 1981 1: 60-61. [PDF] [References]

Olav Jull Sørensen: Book Review Section : Easing Transition in Southern Africa: New Techniques for Policy Planning by Charles C. Slater, Dorothy G. Jenkins, Laszlo A. Pook, and Lee D. Dahringer (Boulder, CO: Westview Press, 1979
Journal of Macromarketing 1981 1: 62-64. [PDF]

Andrew C. Laviano: Book Review Section : The Law of the Land by Charles Rembar (New York: Simon & Schuster, 1980
Journal of Macromarketing 1981 1: 64-65. [PDF]

Andreas Falkenberg: Book Review Section : Economic Foundations of Political Power by Randell Bartlett (New York: The Free Press, Macmillan, 1973
Journal of Macromarketing 1981 1: 66-67. [PDF]

Bent Stidsen: Book Review Section : Macromarketing: A Canadian Perspective Edited by Donald N. Thompson, Patricia Simmie, Louise Heslop, and Stanley J. Shapiro (Chicago: American Marketing Association, 1980
Journal of Macromarketing 1981 1: 67-69. [PDF]

C. Dennis Anderson and John D. Claxton: Marketer and Societal Response to Changes in the Energy Information Environment for Durable Products
Journal of Macromarketing 1981 1: 70. [PDF]

Edward Cundiff: A Macromarketing Approach to Economic Development
Journal of Macromarketing 1981 1: 70. [PDF]

Donald F. Dixon: Responsible Marketing: an Essay in Social Science
Journal of Macromarketing 1981 1: 70. [PDF]

Nikhilesh Dholakia and Robert Nason: An International Agenda for Macromarketing Research
Journal of Macromarketing 1981 1: 71. [PDF]

J.D. Forbes: Societal Marketing Boards: a Possible Substitute for the Marketplace in Regulating Production, Distribution and Sale of Agricultural Products
Journal of Macromarketing 1981 1: 71. [PDF]

Torvald Øgaard, Jr. and Kjell Grønhaug: Exploring Success and Failure in Intended Change of Lifestyle
Journal of Macromarketing 1981 1: 71. [PDF]

R. Eric Reidenbach and Terence A. Oliva: Planning for Freedom the Marketing System as Sociocybernetic Mechanism
Journal of Macromarketing 1981 1: 71-72. [PDF]

S. Prakash Sethi, Bernard S. Cunningham, and Thomas Turicchi: Public Perception of Government Regulation
Journal of Macromarketing 1981 1: 72. [PDF]

Solveig R. Wikstrom: Consumer Dissatisfaction: Scope and Implications for Business and Public Policy Makers
Journal of Macromarketing 1981 1: 72. [PDF]

Liisa Uusitalo: Environmental Impacts of Changes in Consumption Patterns: Hypotheses Based On Empirical Data
Journal of Macromarketing 1981 1: 72-73. [PDF]

Mel S. Moyer: Marketing Management in Voluntary Organizations
Journal of Macromarketing 1981 1: 74. [PDF]

Patricia Simmie: Public Policy Impact on Channels of Distribution: a Proposed Methodology
Journal of Macromarketing 1981 1: 74. [PDF]

George Fisk: Macromarketing: Artifact, Social System or Empty Set?
Journal of Macromarketing 1981 1: 74-75. [PDF]

Donald F. Dixon: The Micro-Macro Dilemma (an Eighteenth Century View
Journal of Macromarketing 1981 1: 76. [PDF]

Robert A. Loewer: The "One-Price" Policy: Its Moral Basis and Implications for Mass Marketing
Journal of Macromarketing 1981 1: 76. [PDF]

Eric H. Shaw: Macro-Marketing System Performance: a Conceptualization
Journal of Macromarketing 1981 1: 76. [PDF]

Ruby Roy Dholakia: The Public Sector and Marketing of Family Planning in Developing Countries: the Case of India
Journal of Macromarketing 1981 1: 76. [PDF]

Phyllis L. Dolich and Ira J. Dolich: Marketing Higher Education To Adults: Ethical Considerations and Guidelines
Journal of Macromarketing 1981 1: 77. [PDF]

Ben M. Enis: The Wages of Sin: Macro Implications of Marketing Games of Chance
Journal of Macromarketing 1981 1: 77. [PDF]

Kjell Grønhaug: Consumers' Markets and Supply-Systems
Journal of Macromarketing 1981 1: 77. [PDF]

Joseph C. Miller and Michael D. Hutt: Assessing Societal Effects of Product Regulations: toward an Analytic Framework
Journal of Macromarketing 1981 1: 77. [PDF]

Nikhilesh Dholakia and Rakesh Khurana: Macromanagement of Essential Consumption Items in Developing Countries: the Case of India
Journal of Macromarketing 1981 1: 77. [PDF]

Solveig Wikstrom: Food Consumption and Consumer Behavior in the Future-Effects On Macromarketing Management
Journal of Macromarketing 1981 1: 77. [PDF]

Robert W. Nason and Albert J. Della Bitta: The Incidence of Quantity Surcharge and the Possibility of a Unit Price Defense
Journal of Macromarketing 1981 1: 77-78. [PDF]

Phillip D. White: Macromarketing Management: an Alternative View
Journal of Macromarketing 1981 1: 78. [PDF]

Hassan El Hayawan and Joseph C. Miller: Cybernetics and Macromarketing: Applications in Development Planning
Journal of Macromarketing 1981 1: 78. [PDF]

R.A. Layton: Modelling Trade Flows in a Developing Region
Journal of Macromarketing 1981 1: 78. [PDF]

A.A. El-Sherbini: Macro-Economic Effects of Marketing Policies in Developing Countries
Journal of Macromarketing 1981 1: 78. [PDF]

A. Fuat Firat: A Macro Theory in Marketing: the Social Construction of Consumption Patterns
Journal of Macromarketing 1981 1: 78. [PDF]

George Fisk: An Emerging Paradigm for Macromarketing
Journal of Macromarketing 1981 1: 79. [PDF]

Hiro Matsusaki: The Environmental Parameters in Macromarketing Studies
Journal of Macromarketing 1981 1: 79. [PDF]

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