George Fisk

An Invitation to Participate in Affairs of the Journal of Macromarketing
Journal of Macromarketing 1981 1: 3-6. [Abstract] [PDF] [References]  

Shelby D. Hunt, Donald L. Shawver, William G. Nickels, Phillip D. White, R. Chaganti, and Soren Heede

Part I
Journal of Macromarketing 1981 1: 7. [PDF]  

Macromarketing as a Multidimensional Concept
Journal of Macromarketing 1981 1: 7-8. [Abstract] [PDF]  

Donald L. Shawver and William G. Nickels

A Rationalization for Macromarketing Concepts and Definitions
Journal of Macromarketing 1981 1: 8-10. [Abstract] [PDF]  

Phillip D. White

The Systems Dimension in the Definition of Macromarketing
Journal of Macromarketing 1981 1: 11-13. [PDF] [References]  

David D. Monieson

What Constitutes Usable Knowledge in Macromarketing?
Journal of Macromarketing 1981 1: 14-22. [Abstract] [PDF] [References]  

John R. Nevin, Shelby D. Hunt, and Michael G. Levas

Legal Remedies for Deceptive and Unfair Practices in Franchising
Journal of Macromarketing 1981 1: 23-34. [Abstract] [PDF] [References]  

Roger A. Layton

Trade Flows in Macromarketing Systems: Part I A Macromodel of Trade Flows
Journal of Macromarketing 1981 1: 35-48. [Abstract] [PDF] [References]  

Gene R. Laczniak, Robert F. Lusch, and William A. Strang

Ethical Marketing: Perceptions of Economic Goods and Social Problems
Journal of Macromarketing 1981 1: 49-57. [Abstract] [PDF] [References]  

Rom J. Markin and Calvin P. Duncan

The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories
Journal of Macromarketing 1981 1: 58-66. [Abstract] [PDF] [References]  

John Wish and Nikhilesh Dholakia

Book Review Section : FUTURE DIRECTIONS FOR MARKETING Edited by George Fisk, Johan Arndt, and Kjell Grønhaug (Cambridge, MA: Marketing Science Institute, 1978)
Journal of Macromarketing 1981 1: 67-70. [PDF]  

Conrad Hill

Book Review Section : APPRAISING RESEARCH ON ADVERTISING'S ECONOMIC IMPACT by Mark S. Albion and Paul W. Farris (Cambridge, MA: Marketing Science Institute, 1979)
Journal of Macromarketing 1981 1: 70. [PDF]  

John Wish

Book Review Section : MACRO MARKETING (Second Edition) by Reed Moyer and Michael D. Hutt (New York: John Wiley & Sons, 1978) and THE ZERO-SUM SOCIETY by Lester C. Thurow (Basic Books, 1980)
Journal of Macromarketing 1981 1: 71. [PDF]  

1980 Macromarketing Seminar Abstracts
Journal of Macromarketing 1981 1: 72-77. [Abstract] [PDF]  

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