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Framework for Analyzing Marketing Ethics

College of Business, Marquette University

This article discusses three ethical frameworks drawn from moral philosophy which can bring ethical insight to marketing decision-making. The frameworks will not provide"the" ethical answer, but rather can help marketing managers better systematize their thinking when dealing with marketing problems having ethical implications. Some of the factors necessary in building a are also presented.

Journal of Macromarketing, Vol. 3, No. 1, 7-18 (1983)
DOI: 10.1177/027614678300300103


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