This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Arndt, J. Search for Related Content Social Bookmarking                   What's this?

The Political Economy of Marketing Systems: Reviving the Institutional Approach

This article identifies elements of an institutional approach to marketing to supplement the presently dominant paradigm based on the neoclassical economic theory of resource allocation. An important part of the political economy of marketing systems is the interplay of the three main social and economic control mechanisms: markets, politics, and hierarchies. The institutional framework is applied to areas such as comparative marketing and performance indicators for marketing systems.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				R. A. Layton Marketing Systems A Core Macromarketing Concept Journal of Macromarketing, September 1, 2007; 27(3): 227 - 242. [Abstract] [PDF]

				S. Charlebois and J. Labrecque Processual Learning, Environmental Pluralism, and Inherent Challenges of Managing a Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis Journal of Macromarketing, June 1, 2007; 27(2): 115 - 125. [Abstract] [PDF]

				J. D. Mittelstaedt, W. E. Kilbourne, and R. A. Mittelstaedt Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora Journal of Macromarketing, December 1, 2006; 26(2): 131 - 142. [Abstract] [PDF]

				D. G. B. Jones and E. H. Shaw Historical Research in the Journal of Macromarketing, 1981-2005 Journal of Macromarketing, December 1, 2006; 26(2): 178 - 192. [Abstract] [PDF]

				R. A. Layton and S. Grossbart Macromarketing: Past, Present, and Possible Future Journal of Macromarketing, December 1, 2006; 26(2): 193 - 213. [Abstract] [PDF]

				D. J. Dahab, J. W. Gentry, and R. S. Sohi Interest Domination as a Framework for Exploring Channel Changes in Transforming Economies Journal of Macromarketing, December 1, 1996; 16(2): 8 - 23. [Abstract]

				A. W. Falkenberg Marketing and the Wealth of Firms Journal of Macromarketing, June 1, 1996; 16(1): 4 - 24. [Abstract]

				C. R. Taylor and G. S. Omura Analyzing Economic Development in the Republic of Korea: An Evaluation of Alternative Paradigms of Marketing and Economic Development, Part II Journal of Macromarketing, December 1, 1995; 15(2): 66 - 91. [Abstract]

				C. R. Taylor and G. S. Omura An Evaluation of Alternative Paradigms of Marketing and Economic Development, Part I Journal of Macromarketing, December 1, 1994; 14(2): 6 - 20. [Abstract]

				J. Priddle Marketing Ethics, Macromarketing, and the Managerial Perspective Reconsidered Journal of Macromarketing, December 1, 1994; 14(2): 47 - 62. [Abstract]

				W. H. Redmond A Modest Proposal for Structuring Comparative Marketing Studies: The Definitional Approach Journal of Macromarketing, June 1, 1993; 13(1): 48 - 59. [Abstract]

				A. Sharma and L. V. Dominguez Channel Evolution: A Framework for Analysis Journal of the Academy of Marketing Science, January 1, 1992; 20(1): 1 - 15. [Abstract]

				W. K. Meade and R. W. Nason Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach Journal of Macromarketing, October 1, 1991; 11(2): 72 - 82. [Abstract] [PDF]

				W. H. Redmond Domesticated Markets as Barriers to New Competition Journal of Macromarketing, June 1, 1989; 9(1): 35 - 41. [Abstract]

				R. W. Nason, N. Dholakia, and D. W. McLeavey A Strategic Perspective on Regional Redevelopment Journal of Macromarketing, June 1, 1987; 7(1): 34 - 48. [Abstract]

				S. Klein Fostering Development through Backward Integration in Import Channels Journal of Macromarketing, June 1, 1986; 6(1): 17 - 27. [Abstract]

				R. G. Harris and J. M. Carman Public Regulation of Marketing Activity: Part I: Institutional Typologies of Market Failure Journal of Macromarketing, June 1, 1983; 3(1): 49 - 58. [Abstract]

				L. D. Dahringer Public Policy Implications of Reverse Channel Mapping for Lesotho Journal of Macromarketing, June 1, 1983; 3(1): 69 - 75. [Abstract]