This Article Full Text (OnlineFirst PDF) All Versions of this Article: 0276146707311290v1 28/1/24    most recent Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Ferrell, O. C. Articles by Ferrell, L. Search for Related Content Social Bookmarking                         What's this?

A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice

^* To whom correspondence should be addressed. E-mail: OCFerrell{at}mgt.unm.edu.

	Abstract

This article develops a framework for macromarketing ethics. Macromarketing ethics is concerned with the economic and social impact of the fair distribution of products and other resources through the marketing system. The framework is based on organizational culture, stakeholder orientation, and distributive justice. This work is grounded on research that positions stakeholder orientation as an operational approach to address the issues and concerns of participants, and other parties of interest, in the marketing system. Distributive justice is defended as a normative philosophy to provide principles that can contribute to an organizational culture supportive of macromarketing ethics.

First published on December 13, 2007, doi:10.1177/0276146707311290

Journal of Macromarketing 2008;28:24.

A more recent version of this article appeared on March 1, 2008


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?