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Journal of Macromarketing, Vol. 27, No. 4,
409-412 (2007)
DOI: 10.1177/0276146707309109
Review: Ethical Marketing Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie and Thomas A. Klein Upper Saddle River, NJ: Pearson Prentice Hall, 2005
Frederick W. Langrehr
Valparaiso University
References
- Laczniak, Gene R. and Patrick E. Murphy, eds. 1985. Marketing ethics: Guidelines for managers. Lexington, MA: Lexington Books.
- ——— and ———. 1993. Ethical marketing decisions: The higher road. Upper Saddle River, NJ: Prentice Hall.

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