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Journal of Macromarketing, Vol. 26, No. 2,
259-266 (2006)
DOI: 10.1177/0276146706291064
The Consumption ExperienceSomething New, Something Old, Something Borrowed, Something Sold: Part 1
Morris B. Holbrook
Columbia University
References
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- Pine, B. Joseph, II., and James H. Gilmore. 1998. Welcome to the experience economy . Harvard Business Review 76 (July/August): 97-105 .[Medline]
[Order article via Infotrieve]
- Schmitt, Bernd H. 1999. Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York: Free Press .
- Woods, Walter A. 1981. Consumer behavior. New York: North Holland .

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