Journal of Macromarketing

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Abstract Freely available
Right arrow Free Full Text (Free PDF) Free
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Dickinson, R.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Macromarketing, Vol. 26, No. 2, 256-258 (2006)
DOI: 10.1177/0276146706291049

Books and Macromarketing

Roger Dickinson

University of Texas at Arlington, Arlington, Texas 76019; rogerd{at}uta.edu

This article offers some perspectives on the state of marketing and macromarketing education. Academics with a recognized interest in macromarketing were asked to designate books that were particularly helpful in enhancing their interest and understanding of macromarketing. The results are summarized. The book with the most mentions was Wroe Alderson's Marketing Behavior and Executive Action.

Key Words: important books • marketing history • leading academics in macromarketing • teaching macro-marketing • marketing education

References

  • Alderson, Wroe. 1957. Marketing behavior and executive action. Homewood, IL: Irwin.
  • Bartels, Robert. 1987. Letter to Professor Stanley C. Hollander.
  • Galbraith, John Kenneth. 1958. The affluent society. Boston: Houghton Mifflin.
  • Vaile, Roland S., E. T. Grether, and Reavis Cox. 1952. Marketing in the American economy. New York: Ronald.

Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?



This Article
Right arrow Abstract Freely available
Right arrow Free Full Text (Free PDF) Free
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Dickinson, R.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?