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Journal of Macromarketing, Vol. 26, No. 2, 250-255 (2006)
DOI: 10.1177/0276146706291029

A JMM-Based Macromarketing Doctoral-Level Reading List

Stanley J. Shapiro

References

  • Bloom, Paul, and Gregory Gundlach, eds. 2001. Handbook of marketing and society. Thousand Oaks, CA: Sage.
  • Fisk, George. 1990. Toward maximum understanding and use of the macro-marketing bibliography. Journal of Macromarketing 10 (Spring): 41-71.[Free Full Text]

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This Article
Right arrow Free Full Text (Free PDF) Free
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Google Scholar
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What's this?