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Effectiveness of Corporate Well-Being Programs

A Meta-Analysis

Tuck School of Business, Punam.A.Keller{at}tuck.dartmouth.edu

Donald R. Lehmann

Columbia University

Katherine J. Milligan

Tuck School of Business

Health is a major component of well-being and quality of life (QOL) and an increasingly costly one. We examine the role of employers for promoting QOL. A meta-analysis examines the impact of fifty well-being programs, which address six health issues and use seven marketing approaches. The analysis indicates that well-being programs and marketing approaches significantly improve employee health and depend on company size and employee gender. Results, based on sixty studies, show there is significant opportunity to efficiently tailor corporate health programs.

Key Words: meta-analysis • corporate well-being programs • health promotion • marketing approaches • tailoring • QOL

This version was published on September 1, 2009

Journal of Macromarketing, Vol. 29, No. 3, 279-302 (2009)
DOI: 10.1177/0276146709337242


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