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Journal of Macromarketing
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What's this?

The Cross-National Market in Human Beings

Julia R. Pennington

University of Wisconsin-Eau Claire

A. Dwayne Ball

University of Nebraska-Lincoln

Ronald D. Hampton

University of Nebraska-Lincoln, rhampton1{at}unl.edu

Julia N. Soulakova

University of Nebraska-Lincoln

Human trafficking, as defined here, is moving human beings across borders for the purpose of enslaving them. Human trafficking may be in the sex trade, forced labor or service, extraction of body parts, or other forms of exploited labor or debt bondage. The market is believed to be extensive, with its own distribution channels, pricing systems, and other market functions. The purposes of this article are to present an understanding of cross-border human trafficking as a marketing system, to explicate the societal effects of that system, and to show how the extent of cross-border trafficking may be estimated, using as an example several countries where it is believed to be a substantial problem. Additionally, we seek to show that cross-border human trafficking may be a much more serious problem than what is visible to governments.

Key Words: human trafficking • hidden populations • slavery • survey • marketing system

This version was published on June 1, 2009

Journal of Macromarketing, Vol. 29, No. 2, 119-134 (2009)
DOI: 10.1177/0276146708327630


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