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Structuring the Global Marketplace

The Impact of the United Nations Global Compact

Michigan State University, East Lansing

During the past seven years, the United Nations Global Compact has become the largest voluntary corporate-citizenship initiative attempting to elevate and level the norms of corporate behavior in world markets. Its strategy of attracting volume of members versus commitment to performance of the Compacts 10 principles does not provide a base of innovators and early adopters necessary to gain respect from the vast majority of international companies. Thus, the Compact is unlikely to instill the norms embedded in its ten principles in the world market in any meaningful way to engender fairer and more efficient global markets.

Key Words: UN Global Compact • United Nations • corporate citizenship • CSR • corporate social responsibility • fair markets • corporate norms

Journal of Macromarketing, Vol. 28, No. 4, 418-425 (2008)
DOI: 10.1177/0276146708325388


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