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An Extension and Further Validation of a Community-based Consumer Well-being Measure

Virginia Polytechnic Institute and State University

Dong-Jin Lee

Yonsei University, djlee{at}base.yonsei.ac.kr

Stephan Grzeskowiak

St. Thomas University, sgrzeskowia{at}stthomas.edu

Jean-Charles Chebat

HEC Montreal, Canada, jean-charles.chebat{at}hec.ca

J.S. Johar

California State University -San Bernardino, vjohar{at}csusb.edu

Andreas Hermann

St. Gallen University, andreas.herrmann{at}unisg.ch

Salah Hassan

George Washington University, hassan{at}gwu.edu

Ibrahim Hegazy

American University in Cairo, hegazy{at}aucegypt.edu

Ahmet Ekici

Bilkent University, ekici{at}bilkent.edu.tr

Dave Webb

University of Western Australia, dwebb{at}biz.uwa.edu.au

Chenting Su

City University of Hong Kong, mkctsu{at}cityu.edu.hk

Jordi Montana

ESADE, Spain, jordi.montana{at}esade.edu

The goal of this study is to extend the research and further validation of Lee and colleagues' measure of community-based consumer well-being. The measure is based on the notion that consumers experience well-being to the extent that they are satisfied with local marketplace experiences related to (1) shopping for desired consumer goods and services in the local area, (2) preparing locally purchased consumer durables for personal use, (3) consuming locally purchased goods and services, (4) owning consumer durables purchased in the local area, (5) using repair and maintenance services in the local area, and (6) using selling, trading-in, and disposal services in the local area. Data were collected from ten localities in nine countries/states (California, Minnesota, Canada, Australia, Spain, Germany, Switzerland, Turkey, Egypt, and China) using the mall intercept method. The data provided support for the predictive/nomological validity of the measure by providing empirical support for the relationship between the consumer well-being construct and other well-being constructs such as life satisfaction.

Key Words: consumer well-being • consumer welfare • transformative consumer research • marketing and quality of life • marketing well-being • macroconsumption

Journal of Macromarketing, Vol. 28, No. 3, 243-257 (2008)
DOI: 10.1177/0276146708320447


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