This Article Full Text (PDF) All Versions of this Article: 0276146707311243v1 28/1/33    most recent References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Klein, T. A. Search for Related Content Social Bookmarking                         What's this?

Assessing Distributive Justice in Marketing: A Benefit-Cost Approach

University of Toledo

Distributive justice, the fair apportioning of benefits and costs, is a social performance criterion in marketing and in organizational and other social contexts. In determining what is more or less just or fair, conflicts arise because of differing perspectives. Benefit-cost analysis offers an appropriate framework and method for evaluating and resolving these conflicts. This article examines several macromarketing issues, and policy alternatives are identified and evaluated. Some correctives that intuitively promise better outcomes, after more careful analysis, may not be more just. However, the principal contribution here is to demonstrate how the lens of benefit-cost analysis can aid in assessing both existing inequities and the effects of interventions intended to correct them. Finally, the limitations and implications of this approach to addressing this aspect of market performance are discussed.

Key Words: justice • benefit-cost analysis • channels of distribution • environment • vulnerable consumers

This version was published on March 1, 2008

Journal of Macromarketing, Vol. 28, No. 1, 33-43 (2008)
DOI: 10.1177/0276146707311243


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?