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Developing a Quality of Life Measure to Assess the Impact of Community Services: The Case of Australian Community Banks

School of Business at La Trobe University, Melbourne, Dean (Regions) of the Faculty of Law and Management

Graeme Byrne

Department of Mathematics at La Trobe University

Lester W. Johnson

Melbourne Business School, The University of Melbourne

This article reports on findings of a study designed to develop and test measures suitable to assessing the perceived comparative contribution of Australian community banks and other more conventional banks to communities served, and the perceived impact of these banks on the well-being and quality of life of individuals who reside in those communities. Findings reveal that perceptions of the contribution of community banks to the sense of community and individual well being are significantly more favorable than those of more conventional banks.

Key Words: community bank • quality-of-life marketing • consumer well-being

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