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International Human Rights and Consumer Quality of Life: An Ethical Perspective

Intellectual Strategy and Richard J. and Barbara Naclerio Endowed Chairholder, Villanova School of Business in Pennsylvania

William F. Felice

Eckerd College in St. Petersburg, FL

Thomas Ainscough

College of Business at University of South Florida St. Petersburg

This article represents an attempt to expand understanding of and dedication to global social justice through presentation and extension of the Rawlsian philosophical tenets regarding the definition and provision of basic commodities. The first section provides a literature review of Rawl's outlook on distributive justice, modifying his conceptual frame to avoid pitfalls regarding the duties of nations. Following a discussion of these obligations, the current status of the global community is described using data collected by the United Nations Development Program. The last section is designed to show how additional progress can be made, with an emphasis on solutions that must be implemented across nations. It is the authors' hope that macromarketing researchers will take a leadership role defining, disseminating, and evaluating the moral obligations that significantly impact the quality of people's consumer lives.

Key Words: human rights • ethics • consumption • marketing

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