This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Nill, A. Articles by Schibrowsky, J. A. Search for Related Content Social Bookmarking                         What's this?

Research on Marketing Ethics: A Systematic Review of the Literature

School of Business at the University of Nevada Las Vegas

John A. Schibrowsky

School of Business at University of Nevada Las Vegas

The growing field of marketing ethics research is investigating the many aspects of marketing that have an ethical dimension. This article provides a systematic review of this research by (1) developing a categorization scheme for marketing ethics research, and (2) by analyzing—via content analysis—all journal articles, which have been revealed by a major search engine for the time span 1981 to 2005, in terms of quantity, nature and scope, topical areas, and publication outlets. While the results indicate an increase in the number of publications, marketing ethics became less represented in the mainstream literature. Much progress has been made in areas such as improving our understanding of marketers' values, marketers' ethical decision-making processes, and cross-cultural related issues. Societal issues and basic normative questions attracted substantially less interest from researchers.

Key Words: marketing • ethics • literature • review • categorization • content analysis

Journal of Macromarketing, Vol. 27, No. 3, 256-273 (2007)
DOI: 10.1177/0276146707304733


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				S. C. Henneberg, M. Scammell, and N. J. O'Shaughnessy Political marketing management and theories of democracy Marketing Theory, June 1, 2009; 9(2): 165 - 188. [Abstract] [PDF]