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Journal of Macromarketing
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Consumer Well-Being and Quality of Life: An Assessment and Directions for Future Research

Naresh K. Malhotra

Georgia Institute of Technology

This article offers an assessment of the current state of the literature in consumer well-being and quality of life and illustrates the challenges facing researchers in this area with comments on the articles by Sirgy and Lee, Marshall and Meiselman, and Peterson. The author also offers some directions for future research.

Key Words: quality of life • consumer well-being • consumer life cycle • segmentation

Journal of Macromarketing, Vol. 26, No. 1, 77-80 (2006)
DOI: 10.1177/0276146705285970
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This article has been cited by other articles:


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S. Ward, A. Pecotich, A. O'Cass, and C. C. Julian
A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise
Journal of Macromarketing, September 1, 2008; 28(3): 258 - 274.
[Abstract] [PDF]

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M. Peterson and A. Ekici
Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country
Journal of Macromarketing, December 1, 2007; 27(4): 350 - 359.
[Abstract] [PDF]