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Journal of Macromarketing
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Consumer Well-Being and Quality of Life: An Assessment and Directions for Future Research

Naresh K. Malhotra

Georgia Institute of Technology

This article offers an assessment of the current state of the literature in consumer well-being and quality of life and illustrates the challenges facing researchers in this area with comments on the articles by Sirgy and Lee, Marshall and Meiselman, and Peterson. The author also offers some directions for future research.

Key Words: quality of life • consumer well-being • consumer life cycle • segmentation

Journal of Macromarketing, Vol. 26, No. 1, 77-80 (2006)
DOI: 10.1177/0276146705285970
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