Journal of Macromarketing

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Malhotra, N. K.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Macromarketing, Vol. 26, No. 1, 77-80 (2006)
DOI: 10.1177/0276146705285970

Consumer Well-Being and Quality of Life: An Assessment and Directions for Future Research

Naresh K. Malhotra

Georgia Institute of Technology

This article offers an assessment of the current state of the literature in consumer well-being and quality of life and illustrates the challenges facing researchers in this area with comments on the articles by Sirgy and Lee, Marshall and Meiselman, and Peterson. The author also offers some directions for future research.

Key Words: quality of life • consumer well-being • consumer life cycle • segmentation


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?


This article has been cited by other articles:


Home page
 Journal of MacromarketingHome page
S. Ward, A. Pecotich, A. O'Cass, and C. C. Julian
A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise
Journal of Macromarketing, September 1, 2008; 28(3): 258 - 274.
[Abstract] [PDF]

Home page
 Journal of MacromarketingHome page
M. Peterson and A. Ekici
Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country
Journal of Macromarketing, December 1, 2007; 27(4): 350 - 359.
[Abstract] [PDF]