Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Journal of Macromarketing
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Kale, S. H.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Spirituality, Religion, and Globalization

Sudhir H. Kale

Bond University, School of Business, Gold Coast, QLD 4229, Australia; (61) 7-55952214; fax: (61) 7-55951160;Sudhir_Kale{at}Bond.edu.au

Issues of spirituality and religion are seldom discussed in the globalization context. Spirituality and religion affect the globalization phenomenon and are, in turn, significantly influenced by globalization. This article explores the interplay between spirituality and religion, and the forces of economics, technology, and globalization. Contemporary globalization exhibits five main trends in spirituality and religion: increasing attempts to harness religion and spirituality as means toward reterritorialization, the integration of spirituality in all aspects of life, a greater thrust toward the individualization of spirituality among consumers, the enhanced role of cyberspace in the spiritual domain, and the syncretization of spirituality. These five trends affect quality of life as well as the relationship between governments and markets, two areas of interest to macromarketers.

Key Words: spirituality • religion • globalization • territorialization • technology

Journal of Macromarketing, Vol. 24, No. 2, 92-107 (2004)
DOI: 10.1177/0276146704269296
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of MacromarketingHome page
R. V. Kozinets, A. Hemetsberger, and H. J. Schau
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
Journal of Macromarketing, December 1, 2008; 28(4): 339 - 354.
[Abstract] [PDF]

Home page
 Journal of MacromarketingHome page
R. A. Layton and S. Grossbart
Macromarketing: Past, Present, and Possible Future
Journal of Macromarketing, December 1, 2006; 26(2): 193 - 213.
[Abstract] [PDF]