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The Digital Technology Revolution and Its Effect on the Market for Copyrighted Works: Is History Repeating Itself?

Campbell School of Business at Berry College, Mount Berry, GA 30149, jlangenderfer{at}berry.edu

Steven W. Kopp

Department of Marketing & Logistics, Walton College of Business, at the University of Arkansas, Fayetteville, AR 72701, skopp{at}walton.uark.edu

Recent changes in the technological environment have had a significant impact on the sale of copyrighted works. This article examines the effect of those changes in a historical context and compares the current issues facing copyright owners with previous challenges. The authors conclude that the present market environment bears a great deal of similarity to previous "crises," although there are important differences that may dramatically alter the economic landscape for content owners. The ramifications of increased copyright control vis-à-vis the status quo are examined.

Key Words: copyright • digital • music • VCR • sheet music • player piano • history • technology

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