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Socially Responsible Organizational Buying: How Can Stakeholders Dictate Purchasing Policies?

Department of Marketing, Faculty of Economics and Business Administration, the Free University Amsterdam, the Netherlandsisabelle.maignan{at}xs4all.nl.

Debbie Thorne Mcalister

Department of Marketing, College of Business Administration, Southwest Texas State University, 601 University Drive, Derrick Hall 226, San Marcos, TX 78666dm29{at}business.swt.edu.

This article investigates socially responsible buying (SRB), a subject that has received little attention in past marketing literature on buyer-seller relationships. On the basis of a brief review of the literature on corporate social responsibility, the article proposes a conceptualization of SRB that accentuates the role of stakeholder and organizational norms, respec tively. These conceptual grounds are used to depict various SRB strategies and to advance research propositions outlining their likely antecedents.

Key Words: corporate social responsibility • responsible buying • organizational buying • stakeholders

Journal of Macromarketing, Vol. 23, No. 2, 78-89 (2003)
DOI: 10.1177/0276146703258246


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