This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Neilson, L. C. Search for Related Content Social Bookmarking                         What's this?

The Development of Marketing in the Canadian Museum Community, 1840-1989

Since the late 1960s, marketers have increasingly been interested in the application of marketing theories and practices to nonprofit and public organizations, including museums and art galleries. Although there has been some attempt on the part of marketing academics to understand the nature of museums and conduct research within museum environments, much of this work has failed to recognize the political context of museums and has tended to adopt an American or European focus. Canadian museums differ from their counterparts in the United States and Britain in the emphasis they place on the marketing of an idea: the sovereign nation. This article takes a chronological approach, detailing the social, economic, and political influences that have effected the development of marketing strategies from the beginning of the museum community in Canada in the early 1800s through the end of the 1980s.

Key Words: museum marketing • public sector • history • Canada

Journal of Macromarketing, Vol. 23, No. 1, 16-30 (2003)
DOI: 10.1177/0276146703023001007


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				B. Kleindl Marketing Practices Used by the Emerging American Public Library System from Inception to 1930 Journal of Macromarketing, March 1, 2007; 27(1): 65 - 73. [Abstract] [PDF]

				D. G. B. Jones and E. H. Shaw Historical Research in the Journal of Macromarketing, 1981-2005 Journal of Macromarketing, December 1, 2006; 26(2): 178 - 192. [Abstract] [PDF]