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The Persistent Competitive Advantage of Traditional Food Retailers in Asia: Wet Markets’ Continued Dominance in Hong KongJerusalem School of Business Administration at the Hebrew University, Jerusalem, Israel 91900msgold{at}pluto.mscc.huji.ac.il
Faculty of Business Administration, Simon Fraser University, Burnaby, BC, Canada V5A 1S6rkrider{at}sfu.ca
Marketing Department at the Wharton School, University of Pennsylvania, Philadelphia, PA 19104-6371rama{at}marketing.wharton.upenn.edu The focus of this article is the persistent continued strength of "wet markets" in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of the simple technology used by wet markets are at the basis of this dominance. An analysis of developments in the wet market system, in the supermarkets, and in consumers’ behavior leads to a conclusion that there are no indications of possible changes in wet markets’superiority.
Journal of Macromarketing, Vol. 19, No. 2,
126-139 (1999) This article has been cited by other articles:
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