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Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers

School of Business Administration at the University of Portland in Oregon

Debra Lynn Stephens

School of Business Administration at the University of Portland

This article presents three dimensions of impoverished-consumer behavior-exchange restrictions, the consequences of these restrictions, and coping strategies-in a model developed through literature review. The consumer environment of welfare mothers is then employed to examine the perspective of this model. The article closes with suggestions for welfare reform and a discussion of the broader implications for consumer behavior.

Journal of Macromarketing, Vol. 17, No. 2, 32-48 (1997)
DOI: 10.1177/027614679701700204


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