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Journal of Macromarketing
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Foreign Access to the Japanese Market: Structural and Economy-Wide Factors

Thomas C. Lowinger

Department of Economics at Washington State University in Pullman

Anil K. Lal

Department of Economics, Banking, and Finance at Pittsburg State University in Kansas

Wiboon Arunthanes

Department of Marketing at Washington State University in Richland

This article explores the effect of changes in prices, income, and nontariff barriers on Japanese imports before and during the period of yen appreciation. Empirical findings support the contention that around the mid-1980s there was an apparent change in the responsiveness of manufactured imports to changes in GNP, as well as changes in nontariff barriers.

Journal of Macromarketing, Vol. 15, No. 2, 50-65 (1995)
DOI: 10.1177/027614679501500205
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