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SIGN UP FOR EMAIL ALERTS TODAY! OnlineFirst (Forthcoming articles published ahead of print) Select an Issue from the Archive March 1981—December 2009 Search for Articles March 1981—December 2009 Current Issue December 2009 Article Statistics Most-Read Articles Most-Cited Articles RSS Feed Current Issue * Free Sample Issue * For an alternate route to Journal of Macromarketing Online use this URL: http://intl-jmk.sagepub.com/ (More Information) Copyright © 2010 by SAGE Publications Online ISSN: 1552-6534      Print ISSN: 0276-1467 Privacy Policy